Finance, Financial Institutions, Industry News, Payments
July 2, 2021

What Is Banking As A Service?

Picture of Ivan Kovachev
Ivan Kovachev
Ivan is our CEO and co-founder. A Forbes 30U30 honouree with a decade of experience in finance and FX trading, he specialises in banking access for high-risk sectors.

The global finance industry is undergoing a massive evolution and has come a long way in the past decades. As a result, making payments and the overall banking experience have become more effective and comfortable than ever before.

The primary reason for such advancement is the access and availability of those services and tools that were almost locked out before. As a result, customers are now benefiting from the vast array of new products and genuinely helpful technology for banking activities. All the credit for this evolution goes to BaaS or Banking as a Service.

Banking as a service

Key Take Aways

  • Banking-as-a-Service (BaaS) is a fintech model where licensed banks expose their banking infrastructure—such as accounts, payments, card issuance, KYC/AML compliance—via APIs, allowing third parties (fintechs, retailers, platforms) to embed financial services into their offerings.

  • BaaS operates on a three-layer stack:

    1. A regulated bank provides core infrastructure (IaaS equivalent).

    2. Middleware (“banking-as-a-service” layer) exposes functionality via APIs.

    3. Fintechs or brands build consumer-facing services (front ends, apps) on top.

  • It enables non-bank brands to offer financial products—such as accounts, cards, and transfers—without acquiring banking licences themselves.

  • Security and compliance are built in: BaaS platforms inherit bank-grade protections like authentication, data security, AML/KYC, tokenisation, and PCI standards.

  • The model promotes innovation and embedded finance, allowing flexible, on-demand deployment of services like billing, invoicing, and embedded payments in new verticals.

  • BaaS reduces barriers: instead of building core banking infrastructure, companies can quickly launch financed services and scale globally through partners’ regulatory licences and API ecosystems.

Banking as a Service- what does it mean?

The term BaaS or Banking as a Service refers to a balanced ecosystem in which licensed and legal institutions offer access to their banking services to other business that is not part of the banking sector through APIs. One of the best examples of Banking as a Service is the concept of employee expense cards.

The dynamically growing market largely depends on BaaS for the successful delivery of its products. as mentioned above, employee expense cards allow access to payments and banking services from licensed institutions like banks and various other payment providers.

The integration of all the services is made possible using the most advanced technology, including API calls. Moreover, the financial institutions develop their tools, user experiences, and interfaces to ensure that their clients can solve all the major problems regarding employee expenses recording and reporting.

Earlier, this model was impossible, and experts were expecting a big startup to take up the responsibility of launching the same. It would have been a very lengthy process with several challenges during the journey.

The startup would have to sign deals with very sluggish legacy institutions to make the whole setup work. Besides, integrating significant banking technologies into their technology stack would mean facing various major legal hurdles. Last but not least, the whole model would be costly.

BaaS is a contemporary entry into the financial service industry. The same can eradicate any hurdles that businesses may face when they try to integrate or launch financial products.

This includes complex legalities, old technologies, and sluggish legacy institutions. Therefore, it is evident that functioning in or dealing with financial matters has become a lot more effortless than ever before.

The usefulness of BaaS or Banking as a Service

Banking as a Service comes with several problem-solving skills, and here is a summary of some of the primary problems that it can take care of.

  • As the name suggests, BaaS is the gateway to all banking activities for the non-banking sector. With the help of banking as a service obtaining financial services and products has become easier than ever before.
  • Banking as a Service is a boon for all budding industries and those stuck at the back for low-level technology.
  • BaaS is an excellent option for customers because it gives them more choice compared to traditional banks.

So, that’s a brief discussion about the meaning and benefits of banking as a service. It is growing dynamically, and considering the industrial growth pattern, the growth of BaaS is more likely to improve.

BaaS is one of the rapidly pacing trends of the decade

Were you aware of the concept of SaaS or Software as a Service? The delivery and licensing model makes individuals and businesses eligible to become users of specific applications and programs.

These are unlike those applications that one needs to download, install, and update several times. Instead, users can go to the website and enter their credentials to log in to their persona account. Just like this plug-and-Play pattern has gained so much popularity, the same is the case with its banking counterpart, BaaS or Banking as a Service.

Now that you are already aware of the meaning of BaaS and its potential benefits, here is understanding the larger picture of it. Let’s first start with learning about some of the most interesting facts about online banking or BaaS.

Facts about online banking or Banking as a Service

The shift of focus from the traditional banking system had started quite a long time back before we could even start realizing it. It was only after people started using the internet for all their work that online banking or BaaS became popular.

Most of us had almost forgotten when we visited our banks physically. Moreover, the outbreak of the global pandemic became a cherry on the cake for online banking, and therefore the popularity of BaaS is now rapidly increasing.

Here is a list of some fascinating facts about online banking:

It all started from here

The first-ever bank to offer online banking facilities to its customers was the United American Bank. It was back in December 1980 that the bank management went into a discussion with the radio organization. Finally, they decided to plug in a special device for home computers. So, if an individual could pay a $25 monthly charge, it became possible to check account balance, apply for loans, and pay bills using the internet.

The UK started it in 1982

While the US was the first to come with this excellent solution, the UK was not far behind. The first usage of the internet for banking in the UK was recorded in September 1982. It was the result of collaboration between British Telecom and the Bank of Scotland. Moreover, the earliest service was called Homelink, and here a person’s residential telephone was to be connected with the television at their homes. As a result, individuals became eligible to pay bills or do money transfers.

Online banking & Wells Fargo

The first-ever bank to launch its website and offer BaaS to its customers was Wells Fargo, US, back in 1995. These modern services replaced the complex setup involving desktops, traditional floppy disks, and hard drives. Presently, Norway is the largest user of BaaS, closely followed by Iceland and Denmark. However, India has the maximum number of online banking users compared to all other countries. This number may soon cross the 150 million mark.

Online banking and internet usage

If we consider the UK picture, banking is one of the top-most popular uses of internet services. The first two are online shopping and email, of course. Most of us tend to keep checking our accounts every few days, which has become more evident with the rising popularity of banking applications.

Online banking

40% of the global population is familiar with BaaS

According to a survey in 2018, over 2 billion people worldwide were using BaaS or internet banking facilities. That makes for approximately 40% of the global population, and it is undoubtedly more now! In the UK, over two-thirds of the total adult population is dependent on BaaS. That’s the most common way to manage bank accounts.

Online banking and fraud

The UK anti-fraud prevention service says that approximately 87% of the total annual frauds are conducted using the internet and online banking facilities. However, you can learn more about internet banking security and follow them to be safe.

What is an IBAN in online banking or BaaS?

Whenever you plan to transfer money online in Europe, entering the other person’s IBAN is very important. It is the best way to ensure that you have successfully transferred the amount. As an idea of time-saving, the majority of European banks will send you the IBAN online only. This will work just fine, even if you are unaware of any other details of the recipient.

How virtual ibans enhance liquidity management

IBAN (International Bank Account Number)- what does it mean?

While the term is pretty much self-explanatory, we would still like to put some light on it. It’s a unique number ID mainly used for online banking transactions in Norway, Hungary, Liechtenstein, Switzerland, and the majority of Europe.

This code contains the required information to ensure that the money you send reaches the recipient safely. For example, the amount, name of the bank, country, account number, and more are some of the details already linked to your unique IBAN. While you are banking online, it’s not very difficult to generate an IBAN.

Analyzing the IBAN

A unique IBAN comprises a maximum of 34 letters and numbers depending on the location country of the bank account. For example, GB20SMUK12233441741025 is a perfect IBAN that has several parts in it. Here is the breakdown:

GB| 20 | SMUK | 122334 | 417411025

  • The recipient’s country code is “GB,” which means Great Britain
  • The second part is to verify the IBAN and varies for every second account.
  • SMUK is the code of your banking provider
  • 122334 is known as the sort code
  • 417411025 is an imaginary account number (should be a real one when you are sending money practically)

The sort code and account number will remain constant in your IBAN whenever you use them within the boundaries of the UK.

Finding the IBAN- Where can you get it from?

A person’s IBAN can be generally found through their bank statement, mobile app, and online banking. However, if you plan to transfer money to someone outside the country’s borders, entering the IBAN directly is mandatory. In case you enter the wrong code, there are chances that the money will reach someone else. Moreover, the bank will also charge you for making an invalid payment. Therefore, it’s best to check the IBAN repeatedly before pressing the enter option.

While BaaS or online banking is the most prevalent service now, it is always better to learn the minute details beforehand. Also, make sure that you are aware of all the security guidelines to carry on operating your bank account online very safely

Frequently asked questions (FAQs)

What is Banking as a Service (BaaS)?
Banking as a Service allows licensed banks to offer financial infrastructure—like accounts, card services, payments, and lending—via APIs to non-banking businesses. This enables those companies to integrate banking services into their apps or platforms under their own brand, eliminating the need for them to obtain a banking license.
Open banking provides third-party access to a customer’s existing bank account data for aggregation or payment initiation. In contrast, BaaS enables non-bank platforms to embed full banking services (such as accounts and cards) directly within their own user experience.
A regulated bank provides core banking infrastructure via secure APIs. A partner business (e.g., a fintech or retailer) integrates these APIs into its own platform, allowing its users to open accounts, get cards, make payments, or take out loans—all under the partner’s brand.
Tech firms, marketplaces, SaaS providers, e-commerce platforms, gig-working services, and any non-financial business seeking embedded banking offerings—such as prepaid cards, account services, or lending—can leverage BaaS to enhance their user experience and unlock new revenue streams.
Faster time-to-market: No need for banking licenses or infrastructure build-out. New revenue streams: Through interchange, fees, and commissions. Customer retention: Deepens relationship via embedded financial services. Regulatory safety: The partner bank handles compliance, security, and capital requirements.
BaaS supports a wide range of offerings including deposit accounts, virtual or physical debit cards, payment initiation, ACH or SEPA transfers, lending products (like loans and credit lines), and even business-to-business payments.
Key selection criteria include: Proven API and integration capabilities. Regulatory robustness and compliance support. Breadth of financial products (accounts, cards, payments, lending). Clear pricing, SLAs, and revenue-sharing structures. Speed of setup and existing success stories. Speed of setup and existing success stories.

At Capitalixe, we specialize in helping our clients who are often deemed as “high risk” find the perfect banking and payment solution for their needs. We do this by leveraging our network of over 100+ financial institutions, EMI’s and banks worldwide. Our goal is to help save you time and take the pain of finding trustworthy and suitable solutions away from you.

Feel free to reach out to us for a complimentary consultation. We will be more than happy to help you. 

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